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IN THE NEWS
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Angela Crincoli Harrington, CEO and President, Harrington Communications, Named One of New Jersey's
Best 50 Women in Business by NJBIZ Magazine
Harrington's Diversity-Driven Business Delivers Measurable Results Through Media and Marketing Services that Help Drive Growth for Companies
Springfield, N.J. (March 20, 2007) - NJBIZ magazine has named Angela Crincoli Harrington, CEO and president of Harrington Communications, one of New Jersey's Best 50 Women in Business for 2007.
Harrington was among the 50 women honored during a gala event held at the Palace in Somerset, N.J. on March 19. Harrington is also featured with Best Women in Business co-honorees in a special NJBIZ supplement being distributed on March 26.
The inaugural award program, produced by NJBIZ, New Jersey's premiere business news publication, is sponsored by Wachovia Bank, Withum Smith + Brown and Morgan Lewis & Boyden Global Executive Search.
The NJBIZ Best Women Award recognizes New Jersey's most dynamic and distinguished women in business, paying tribute to their contributions to business and the community and ability to overcome obstacles in non-traditional work environments.
Harrington founded Harrington Communications (www.harringtoncom.com), a full service strategic media, marketing and advertising agency, in 1999, with a mission to promote sales growth, create a positive image, and strengthen clients' links to businesses, communities, professional associations, non-profit groups and consumers.
The Best 50 Women in Business awards recognize women business leaders who have been making headlines in their field. The awards herald the impact women business owners and business leaders have in creating jobs and building communities in New Jersey.
"We are truly fortunate to have the opportunity to recognize this outstanding group of women," said David A. Shankweiler, CEO of Journal Publications, parent company of NJBIZ. "As business and community leaders, they are constantly redefining success within and outside the business arena. On behalf of NJBIZ, we would like to thank and congratulate these 50 outstanding women for their dedication to New Jersey's future."
An independent panel of judges selected the top 50 candidates based on dedication to business growth, professional and personal accomplishments, community involvement, and advocacy for women in business.
"I am very pleased to accept this award from NJBIZ and the partnering sponsors Wachovia Bank, Withum Smith + Brown and Morgan Lewis & Boyden Global Executive Search," said Harrington. "I would also like to thank Harrington Communications' clients for understanding the bottom-line value and importance of best practices in communications in growing their sales and connecting with consumers," said Harrington. "We attribute our success at Harrington Communications to our commitment to service and to providing our clients with successful and measurable outcomes."
Harrington Communications is proud to operate as a woman-owned and diversity-driven business with a unique viewpoint and expertise that helps drive growth, develop strategic alliances and maximize brand recognition for our clients.
Harrington is an Emmy-Award and Eddie-Award winning journalist and a graduate of Douglass College at Rutgers, The State University of New Jersey.
Harrington Communications' competitive advantage is in its core philosophy: "We treat your business like our business."
To schedule an appointment with Harrington, call 973-912-8196 or e-mail .
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Doing Good for the Good of Your Company Drives Business Growth©
By: Angela Harrington, CEO and President, Harrington Communications
Angela Harrington Demystifies Social Responsibility
Remarks at the Professional Services Marketing Association Luncheon
Nov. 17, 2006
Good afternoon. I am happy to be here to share my passion for social responsibility and a little bit about my company, Harrington Communications and how we started.
Today we're going to examine how doing good - giving back to society - is good for business. How corporate responsibility is really not out there. And how social responsibility is a driver of business growth. I call it the "responsibility ripple effect."
How many of you work for companies that have a corporate responsibility plan or some sort of community outreach initiative?
What do you think of when you hear the term "social responsibility?"
Many people may be turned off by the term - maybe it's a bit intellectual, a bit retro, a phrase used by tree-hugging liberals to save the environment from the dangers of global warming.
The problem with social responsibility is that there are so many aspects to it.
The environment, corporate citizenship, ethics, governance, diversity, fair trade, labor issues, human rights, sustainability, social accountability, community outreach, volunteerism.
All these terms - social responsibility becomes more complicated than ordering a cup of coffee at Star Bucks. At the end of the day it's a cup of coffee. Add all the characteristics of social responsibility and it's about being responsible. Responsible for stakeholders - including employees, consumers and communities. Responsible for shareholders, those invested in the company.
Social responsibility is really a term that reflects a wide range of social issues affecting the way businesses operate. These issues focus on the interests of the company, including management, shareholders, employees and the community.
But social responsibility is more than a term - it's an operating system used by companies committed to best practices - by companies seeking to overt a crisis or emerging out of a crises with the ultimate reward of generating profits. The best companies view social responsibility as a component toward achieving balanced and profitable growth.
For strong and ethical companies, their core values in practice help minimize crisis.
For companies in crisis, social responsibility is a response to an underlining collapse in the company's core value system, system of checks and balances that bring it off-course - on a collision course. Fallen companies like Enron, Tyco, WorldCom, Anderson Consulting.
There's a flip side to the responsibility ripple effect and that's the fact that when it comes to social responsibility, most professionals - executives and service providers don't believe it applies to them - their companies are too small - social responsibility is only relevant to global corporations - you know - looking out for the environment, promoting human rights,
eradicating AIDS in developing countries - social responsibility is a global practice.
All things global start locally. Social responsibility is as much a local practice as a global practice. It's in every baseball team you have coached, every dollar you have raised for breast cancer research, every food bank you have donated goods to, every marathon you have run for AIDS.
The bottom line in social responsibility is to generate a long-term positive impact that ultimately benefits the companies that engage in the practice of doing good, doing the right thing - whether you're a company like Toyota manufacturing a fuel-free vehicle or a Dupont paint manufacturing plant re-engineering factory emissions, or a footwear and clothing manufacturer like Timberland opening a plant in China.
In the past, executives from large and small companies not engaged in social responsibility believed the term social responsibility didn't apply to them - some of the most skeptical people I tend to meet in this area are lawyers and accountants (businesses like these traditionally were entertainment and event driven, but new ethics laws are prompting those in the legal and accounting professions to re-examine their relationship-building and client development practices. As marketers in these professions - this is an exciting position to be in. For instance, you can help your firm see beyond Sarbanes-Oxley by identifying key ways to use Social Responsibility to benefit your company.
• Expanding Practice Areas
• Leadership Training
• Team Building
• Recruiting Talent
• Re-Enforcing Client Relationships
• Maintaining a Competitive Advantage through innovation in social responsibility.
As a provider of services to corporations and companies that are already engaged in social responsibility, you need to understand the components to building a responsible company. In theory and in practice.
You can't afford not to invest in social responsibility. Times have changed since the environmental movement of the 1970s and the orthodox, bottom-line driven philosophies of the Milton Friedmans of the world.
Friedman, the great economist who just passed away was known for his view that a company is an entity responsible for generating profits and that it is up to the people to be responsible for the community and social causes. I would argue that it is the people who make up the entity of the company in the business of generating profits by investing in its communities. Last year companies in the Standard and Poors 500 Index contributed $15 billion to philanthropy.
Market factors have changed, the communications spectrum has broadened, our day-to-day interactions outside the workplace have expanded because of communications technology.
These factors contribute to the importance of social responsibility on all levels of business regardless of size.
Achieving a Competitive Advantage Through Social Responsibility
Bringing About a "C" of Change - The 9"Cs" to Consider When Embarking on Strategic Social Responsibility Plan
Angela Harrington's 9 Cs to the Social Responsibility Ripple Effect™
Core Values - Before a company can do good it must establish strong standards for conducting business, including principles of accountability, diversity, performance and ethical standards and guidelines for conducting business. These standards should reinforce your company's mission statement and establish best practices in governance.
KPMG reflects on its core values as a part of its global core of values and in its 2005 report talks about "ethical entrepreneurship."
PWC has a code of conduct it injects into all of its businesses practices.
Citizenship - Citizenship can be defined as putting core values into practice internally and externally, tapping into all areas of your organization to engage your executives and workforce alike in socially responsible initiatives. The Center for Corporate Citizenship at Boston College takes this definition further saying, "Corporate citizenship is about transforming the core values of a company into an operating system that delivers profits to shareholders while being responsive and accountable to all key stakeholders."
Cisco has a Corporate Citizenship Council to represent and serve its customers, employees, investors and partners by continuously improving Cisco's Corporate Social Responsibility (CSR) programs and by providing a better understanding of the company's performance related to CSR. The Council will fulfill these responsibilities by assessing social, ethical, and environmental practices and policies and to drive change, where necessary, to enhance the performance of its core business operations.
In addition to it's annual report, Cisco also issues a Corporate Citizenship Report.
Community-focused - Identifying strategic partners in the community who support your core values and citizenship who are not only the benefactors of your good efforts, but who serve as good will ambassadors and a check and balance think tank for change. Engage employees in your responsibility outreach - assign them to boards of directors, encourage volunteerism, reward employees for their volunteerism.
For instance, KPMG has a branded volunteerism program called "Involve" that engages employees in volunteerism through community-based events. KPMG also has a partnership with the Points of Light Foundation in the development and tracking of volunteer initiatives. These efforts are focused on the environment - such as park clean-ups and supporting the under-privileged through initiatives with community Food Banks.
Change-driven - Identify critical issues and challenges and potential ways to overcome these challenges with the objective making a difference, and a commitment to affecting critical change that spans your industry.
Cause-related - Identify the cause or causes that best align with your company's interests in creating profits through a healthy and productive society.
Color-code your cause - Companies with consumer products appeal to the spectrum of color-coded causes such as pink for breast cancer, red for AIDS and heart health. And they are profiting in the process.
One example is Campbell's Soup. During Breast Cancer Awareness Month in October, Campbell's Soup labeled a line of its soups in pink and sold the product in Krugers Supermarkets, doubling its sales to 7 million units. Now the company is poised to "Go Red" and has announced it will be conducting a similar promotion during Heart Health month in February.
Campbell Soup has also committed to reformulating and creating new Healthy Request Soups - certified with the American Heart Association
Brand with its insignia on the label.
Looking beyond heart health - Red is the new Pink. The biggest example is the line of red products and global network that companies are creating to a raise awareness and money for The Global Fund to Fight AIDS, Tuberculosis and Malaria in Africa.
The initiative is called Product (Red) and companies like The Gap, Apple, Motorola and America Express have developed red-themed products to support the initiative, pledging 50% of the profits from the sales of these goods back to The Global Fund.
Commitment - Maintain a dedication to the company's core values through consistent interaction and planning with stakeholders such as employees, product development and service initiatives. If your interest is in governance and codes of conduct for instance, target your initiative toward ethical interests and organizations.
Crisis-containment - Strategically identify the most damaging problems your organization may face and resolve them through an action plan that includes industry and community partners.
Communications-friendly - Create an internal and external communications network that integrates corporate reporting, media relations, marketing and advertising into the responsibility practice. According to the Christian Science Monitor, 85 percent of companies promote their Corporate Responsibility initiatives on their Web site. More and more companies are also issuing corporate citizenship reports or responsibility reports in accordance with the Global Reporting Initiative. Companies like Cisco,
IBM, Shell and others. The key indicators in this reporting include workplace, diversity, the environment and social impact.
When a company properly aligns its interests with its "social network" in a "responsible way" the ultimate result is a better company, a stronger brand and higher customer loyalty, stronger market relationships and ultimately stronger financial performance.
Business is a unit reflecting the interests of myriad individuals engaged in the production of goods and services with the goal of generating revenues and profits for the companies they work for.
We have to get beyond the term "social responsibility" and to the heart of what matters for business, people and communities to create productive environments that lead to positive outcomes.
What differentiates your company from others?
The company that goes the extra mile for its employees and communities goes the extra mile for its customers. It's driving a fuel-efficient vehicle and wearing Red for its cause with an ultimate eye on the green.
©Copyright 2006. All rights reserved. Contents may not be reproduced without permission from Harrington Communications. For more information e-mail info@harringtoncom.com or call 973-912-8196 to learn more about how Harrington Communications' Social Responsibility practice can make a difference for your company.
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Harrington Communications Receives National Media Placements for Clients
Springfield, N.J. (June 19, 2006) - In its ongoing promotion of Kangoo Jumps, a new aerobic shoe that burns calories 50% faster than a traditional workout, Harrington Communications has received numerous media placements and publicity for the product. Major media placements included exposure on New York City cable news programs, such as Health Center with Dr. Gerald Deas, a world-renowned fitness and health expert, two national media placements in the Metro newspaper and a page 1 story in the Sunday, June 18, Home-News Tribune newspaper.
Kangoo Jumps
Media Placement Highlights
• Channel 7 ABC Eyewitness News
• Fox 5 Good Day New York
• Health Center with Dr. Gerald Deas
(Brooklyn Community Access TV)
• Two national placements in Metro
• The Home News Tribune, Page 1 |
"Harrington Communications has been a strong and valuable partner in extending the Kangoo Jumps brand from the European market to the U.S. market," said Ericka Simmons, the exclusive distributor of Kangoo Jumps in the United States. "The dedication and strategic experience of Harrington Communications is what sold us on the agency. Based on the clarity and focus that we are achieving through Harrington's guidance and the early results, we look forward to building a long-term relationship with the company," Simmons added.
Simmons retained Harrington Communications in January to assist her company, Epic Sculpt, in creating the branding, marketing and promotional campaign that would expand Kangoo Jumps' sales distribution and media coverage in the United States.
"Kangoo Jumps is an example of how a fully committed public relations and promotional campaign is the most cost effective way for a company to expand a new product's exposure, acceptance and popularity in the marketplace," said Angela Harrington, CEO and President of Harrington Communications.
To review The Home News Tribune article on Kangoo Jumps, the hottest exercise invention since in-line skates and the newest health and fitness craze in the United States, Click Here.
Please visit KangooNYC.com to find out more about this amazing new product, available online and at the Athlete's Foot at the Woodbridge Center Mall. |
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Harrington Communications Announces New Division Called the Ripple Effect to
Energize Businesses through Strategic Communications Workshops and Special
Events Programming that Connect Companies of All Sizes to Executive Leaders
in Media, Marketing and Business Development.
Read Full Press Release ......... |
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The Ripple Effect at the Harvard Club
Message from Angela Harrington, CEO & President, Harrington Communications and Founder of The Ripple Effect
On April 25 we gathered at the Harvard Club in Manhattan for the second Ripple Effect. I want to extend my gratitude to our keynote speaker, Andrea Nierenberg, author of Million Dollar Networking; special guest, Andi Bernstein, senior vice president, Oxygen Media; panelists Michael Connor, Publisher, Business Ethics Magazine; Michael Littenberg, Esq., chairman, the Manhattan Chamber of Commerce; and Paul Lachu, CEO/Publisher, DiversityPlus Magazine, for setting the Ripple Effect into motion with a dynamic discussion on strategic relationships in growing your business.
Read Full Press Release ......... |
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PeachCraft Announces Auditions for its Summer Musical Theatre Conservatory
for Students Ages 10-18
Leading Actors Studio and Performing Arts Conservatory in Summit Connects
Talented Child Actors and Actresses to a Faculty of Master Hollywood and
Broadway Directors, Producers and Casting Agents
PeachCraft Summer Musical Theatre
Conservatory will be holding auditions for young actors and actresses and
aspiring performers ages 10 to 18 on April 29 and 30, and May 6 and 7.
Performers auditioning will be reviewed by a panel of distinguished
Hollywood and Broadway theater and film professionals, including
Holly-Anne Ruggiero, resident director for the Broadway Musical Jersey
Boys, and Kate Kennedy, a Los Angeles casting director and founder of
PeachCraft Actors Studio and Musical Theatre Conservatory.
Read Full Press Release ......... |
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AMERICA'S GREATEST NATURE CONSERVATIONIST WAS A SCOTSMAN AND NEW YORK HAS THE ONLY NATURE TRAIL IN THE NORTHEAST NAMED AFTER THIS TARTAN ENVIRONMENTAL TITAN
Tartan Day Goes Green as New York's Urban Park Nature Trail Meets Scotland's Big Tree Country with Tree Donation From Scotland's Chief of Tourism
Planting of Scotch Pine Tree on April 7 at the John Muir Nature Trail, Van Cortlandt Park Is One of the Highlights of the American-Scottish Foundation's 50th Anniversary Year Initiatives Conducted in Partnership with the New York Parks and Recreation Department, VisitScotland, and the Scottish Community of Perthshire.
The American-Scottish Foundation marks its 50th anniversary year with a number of celebrations heralding the significant contributions of people of Scottish descent and their legacy of preserving and promoting the country's rich history, art, culture and natural environment in the United States and abroad.
Read Full Press Release ......... |
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| Ericka Simmons Joins Congressman Gregory Meeks in Launching Congressional Black Caucus Foundation's Black Health Empowerment Project in Queens
Ericka Simmons, managing partner of Epic Sculpt, a fitness product distribution company, was one of the featured speakers at a press conference sponsored by Congressman Gregory Meeks announcing the Black Health Empowerment Project at Queens Hospital Center.
Read Full Press Release ......... |
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Angela Crincoli Harrington keynote speaker at SBDC Business Breakfast Series
Read Full Press Release ......... |
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| For the Love of Your Heart
Join KangooNYC.com for Free Heart Fitness Events in New York on Feb. 17 and in New Jersey on Feb. 18
Featuring Jason Mellars, Master Trainer and International Fitness Presenter from London
Read Full Press Release ......... |
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| The Athlete's Foot® at Woodbridge Center is First U.S. Retailer to Carry Kangoo Jumps, World's Lowest Impact Aerobic Shoe
KangooNYC.com, official distributor of Kangoo Jumps, the world's lowest impact aerobic fitness shoe, announces that The Athlete's Foot at Woodbridge Center mall in Woodbridge, N.J., is the first retailer in the United States to carry Kangoo Jumps.
Read Full Press Release ......... |
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| Harrington Communications Represents KangooNYC.com
Official Distributor of Kangoo Jumps, One of the World's Lowest-Impact Aerobic Shoes - Lose the Pouch and Keep the Bounce
Join Us Feb. 17 at Madison Square Garden Expo Center for the Launch of KangooNYC.com
Read Full Press Release ......... |
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| Ericka Simmons of KangooNYC.com Presents
Attorney Brian Schachter, Winner of the Business Development Institute's Nikki Beach Prize Drawing, With a Pair of Kangoo Jumps
Ericka Simmons of KangooNYC.com presented attorney Brian Schachter, winner of the Business Development Institute's
Nikki Beach networking event prize drawing, with a pair of Kangoo Jumps at Schachter's Park Avenue law offices, Schachter and Levine, LLP, on Jan.17.
Read Full Press Release ......... |
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| First Daylong Christian Music Festival at a Farm in New Jersey
Is Sponsored by a Local Couple and 50-Member Ecumenical Coalition
A Hunterdon County, N.J., couple and an ecumenical coalition of more than 50 churches from the Hunterdon/Somerset County area are co-sponsoring the first Christian music festival to be held on a farm in New Jersey. Details of the music festival, Revelation Generation, were made public today during a press conference at Revelation Farms in Frenchtown, the location of the event that takes place Aug. 13.
Read Full Press Release ......... |
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| Institute for Global Ethics Expands Focus on Business Practices
With Center for Corporate Ethics:
Group Aims to Make Trust Part of Corporate Culture
The Institute for Global Ethics announces the expansion of its business ethics practice with the opening of the Center for Corporate Ethics.
Read Full Press Release ......... |
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| Harrington Communications Announces the Opening of its New York Office
Harrington Communications is expanding into
Manhattan with a new office at 575 Madison Avenue.
Read Full Press Release ......... |
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| Inspire Your World, Edited by Angela Harrington, Wins Bronze Eddie Award
Inspire Your World, the first and a very new consumer magazine on volunteering and philanthropy, has won the prestigious bronze Eddie Award for best regional publication.
Read Full Press Release ......... |
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Track and Field Olympian Hazel Clark Selects Harrington Communications as Her Official Public Relations Firm
Track and field star Hazel Clark is going to the Olympics in Athens with a ring on her finger and a new media agency, Harrington Communications, representing her.
Read Full Press Release ......... |
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11 DUNDAR ROAD ~ SUITE 207 ~ SPRINGFIELD NJ
~ 973-912-8196 ~ info@harringtoncom.com
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