MEDIA RELATIONS AND SOCIAL RESPONSIBILITY

"Stakeholders such as investors, customers, employees, public-interest groups and government officials are holding companies to a higher standard of citizenship, demanding that their net impact on society be positive."

- Business for Social Responsibility

START LOCALLY, GROW GLOBALLY
Companies hire Harrington Communications to establish grassroots connections to local communities and organizations and to create innovative campaigns that are implemented on a local level. These programs then grow nationally and globally.

Harrington Communications leverages its communications and creative expertise to enhance corporate citizenship by developing programming, community alliances and third-party partnerships that promote socially responsible companies. The most profitable and competitive companies in the world are also among the best corporate citizens, illustrating a direct correlation between community involvement and return on investment. Not only are community relationships reinforced, but socially responsible companies have a higher rate of consumer loyalty, employee retention and satisfaction.

Building brand loyalty means establishing a communications strategy that reflects the values of your company and its products; engages consumers in an ongoing relationship; responds rapidly to the changing market; and continuously satisfies consumer needs. Harrington Communications works with companies to develop powerful brand loyalty communications strategies that are integrated into all internal and external communications activities including advertising, marketing, public relations, employee communications, special events, sponsorships and community relations.

CAUSE-RELATED MARKETING

Cause-related marketing sets the standard for strong corporate citizenship by engaging a company in activities that benefit the communities it serves. More and more, stakeholders, including consumers, associate the quality of a product with the quality of a company's community giving. Harrington Communications develops cause-related marketing campaigns that promote a positive image, increase sales and reinforce relationships with consumers and other stakeholders.

THIRD-PARTY PARTNERSHIPS

Harrington Communications is a catalyst for increasing organizational visibility and developing third-party partnerships that ensure the success of corporate investments in communities.

Web-based tools are effective in engaging target markets, consumers, communities, employees and investors in all aspects of your business -- from sales promotions to internal communications. Harrington Communications creates Web-based initiatives such as e-marketing campaigns, media and business-to-business databases, and editorial content for corporate-sponsored Web sites and third-party Web sites.

Corporate intranets are a vital link to employees around the globe. Online newsletters that highlight employee volunteerism and public affairs not only keep employees informed on the most recent endeavors in corporate responsibility, they help boost company morale, promote a positive image of the company and encourage employee participation in corporate responsibility programs. Harrington Communications directs, designs and creates the content for corporate newsletters that are distributed in print and electronic formats. Harrington Communications also produces its own newsletter, Hear & Know. The publication reports on the latest news and trends in corporate philanthropy and on topics in the technology, health care, pharmaceutical, food and automotive industries.

Harrington Communications also uses Web-based tools such as the following to promote corporate responsibility as well as general business, sales, product branding and marketing activities.